Blog: Live to buy another day
Petah Marian | 23 November 2010
Pierce Brosnan is starring in Spar Austria's latest campaign
Spar's local retail business in Austria has managed to get Pierce Brosnan to relive his James Bond character to promote its new premium private-label range.
Brosnan is to be featured in a TV campaign that, according to the retailer, shows him "as 007 going after exactly what he wants, with the help of the Premium products".
The range, which was unveiled yesterday (22 November) will be called Spar Premium, and will comprise some 80 products.
Like Bond, the packaging is "elegant and classy" and uses black and silver packaging "complete with attractive images of the product".
Premium is the retailer's fourth own-label range to be launched in the country within four years, which it said "demonstrates the fantastic success of own-label products for the food retail chain".
The move echoes that of Bill Murray's character in Lost in Translation, when, as a faded film star, he travels to Tokyo to star in a series of Japanese Whiskey ads. Who would have ever imagined that Bond would sink so low?
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Have food promotions reached tipping point?
- Wessanen's move for Spain's Biogran - analysis
- ABF on Brexit, M&A and grocery - interview
- General Mills jobs to go in business revamp
- Japan's Nagatanien buys Chaucer Food Group
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Nestle unveils process to cut sugar by 40%