Blog: Dean BestLooking on the bright side at Anuga

Dean Best | 11 October 2011

This year's Anuga exhibition in the German city of Cologne is taking place in the middle of the eurozone crisis. You'd expect doom and gloom at every turn but exhibitors are determined to look for the positive.

And even the weather went against the grain of the mood in the economy (no analogies about economic storm clouds here). On a bright day in Cologne, the crowds gathered to continue to do business in what remains some of the most challenging trading conditions in decades.

"People need to be active and believe that things are changing," one dairy exhibitor told just-food. "We feel that people are interested in doing business."

Of course, at a trade show, doing business involves showcasing a company's latest products. For every new flavour of yoghurt or low-fat meat, there are the more unique examples of innovation - from a pizza sold in a cone to toasted burgers. With the distance to be walked at an exhibition like this, just-food could be ready to snap one up before the end of the event.


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