Blog: M is for moderation

Catherine Sleep | 12 April 2005

Sesame Street’s Cookie Monster is to cut down on his favourite food as producers of the US children’s TV show seek to promote healthier lifestyles. However, rather than going on a diet or eating healthier versions of the biscuits, the blue-furred puppet will tell viewers that “a cookie is a sometimes food”. The team behind the show say the Cookie Monster is being taught moderation and will also be broadening his eating habits.

The move is part of a plan to include messages about healthy eating and physical activity in each episode of the new series of Sesame Street, as America battles with high levels of childhood obesity.

Cookie Monster curbs cookie habit


BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

BLOG

Amazon cools talk of plans for wave of grocery stores

An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....

BLOG

Will Amazon Go be retail "game-changer"?

Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...

BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

just-food homepage



Forgot your password?