Blog: M is for moderation

Catherine Sleep | 12 April 2005

Sesame Street’s Cookie Monster is to cut down on his favourite food as producers of the US children’s TV show seek to promote healthier lifestyles. However, rather than going on a diet or eating healthier versions of the biscuits, the blue-furred puppet will tell viewers that “a cookie is a sometimes food”. The team behind the show say the Cookie Monster is being taught moderation and will also be broadening his eating habits.

The move is part of a plan to include messages about healthy eating and physical activity in each episode of the new series of Sesame Street, as America battles with high levels of childhood obesity.

Cookie Monster curbs cookie habit


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