Maria Sharapova launches sweet business

By: Chris Mercer - 7 September 2012 15:47

Move over Haribo, because tennis ace Maria Sharapova is launching her own sweet range.
Named 'Sugarpova', a brand that looks mildly witty at first glance but, on reflection, is really a bit naff, the sweets range was being flaunted on CNN this week.
In an interview necessarily of very little substance, we learnt that Sharapova has always liked sweets and has always wanted her own business. That's why she's invested in sweets.
There's a tennis ball sweet, a bear sweet and a lips-shaped sweet, according to reports.
And why not, I suppose. Some of the money is going to charity, and at least she's not following the predictable route of launching a wine brand.