Blog: Marketing? It's child's play
Dean Best | 18 January 2008
Need fresh marketing talent? The answer could be in your local kindergarten.
In Australia, children as young as six are being taught how to set up a company (fictional, of course), design a corporate logo and create an advertising campaign.
Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.
“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.
"And orange doesn't represent anything really. It's just that people like orange."
And for you all marketing execs out there looking for a motto to define your work, just ask Olga.
“You don't do it too boring and you don't do it really perfect. You just do it as you can.”
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Have food promotions reached tipping point?
- Wessanen's move for Spain's Biogran - analysis
- ABF on Brexit, M&A and grocery - interview
- General Mills jobs to go in business revamp
- Japan's Nagatanien buys Chaucer Food Group
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Nestle unveils process to cut sugar by 40%