Blog: Dean BestMarketing? It's child's play

Dean Best | 18 January 2008

Need fresh marketing talent? The answer could be in your local kindergarten.

In Australia, children as young as six are being taught how to set up a company (fictional, of course), design a corporate logo and create an advertising campaign.

Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.

“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.

"And orange doesn't represent anything really. It's just that people like orange."

And for you all marketing execs out there looking for a motto to define your work, just ask Olga.

“You don't do it too boring and you don't do it really perfect. You just do it as you can.”

Wise words.


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