Blog: Marmite-loving Paddington turns 50
Dean Best | 30 May 2008
You either love it or hate it.
The catchphrase is synonymous with Marmite and is one of the best-known slogans in UK advertising.
There is one gentleman in the UK, however, who isn’t the brand’s biggest fan. That man is Michael Bond, the creator of Paddington Bear.
Paddington turns 50 today (30 May) and Bond, 82, has been touring TV studios talking lovingly about the bear from Darkest Peru; from the story behind the bear’s name to its love for marmalade.
However, Bond doesn’t approve of Paddington’s latest favourite delicacy – Marmite. Earlier this year, the bear returned to UK TV screens as part of Unilever’s latest push behind the brand.
When asked by one journalist for his thoughts on the use of Paddington in the Marmite campaign, Bond said it had “nothing to do” with him and left him “spitting blood”.
Still, I bet Paddington will be happy Marks & Spencer will soon be stocking the stuff.
P.S. You know, I’ve never tasted Marmite. Is it actually any good?
Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...
- Comment: Premier has more to ponder than Brexit
- Trump seen as negative for global food trade
- 2017: food policy hotspots in the UK, EU and US
- Analysis: B&G Foods balancing growth and decline
- Why near-term takeover of Mead Johnson unlikely
- Weetabix takeover talk gathers pace
- Unilever rebrands I Can't Believe It's Not Butter
- Boparan confirms interest in Fox's Biscuits
- Nestle mum on Mead Johnson takeover talk
- Update - Pladis not bidding for Weetabix