Blog: Dean BestMarmite-loving Paddington turns 50

Dean Best | 30 May 2008

You either love it or hate it.

The catchphrase is synonymous with Marmite and is one of the best-known slogans in UK advertising.

There is one gentleman in the UK, however, who isn’t the brand’s biggest fan. That man is Michael Bond, the creator of Paddington Bear.

Paddington turns 50 today (30 May) and Bond, 82, has been touring TV studios talking lovingly about the bear from Darkest Peru; from the story behind the bear’s name to its love for marmalade.

However, Bond doesn’t approve of Paddington’s latest favourite delicacy – Marmite. Earlier this year, the bear returned to UK TV screens as part of Unilever’s latest push behind the brand.

When asked by one journalist for his thoughts on the use of Paddington in the Marmite campaign, Bond said it had “nothing to do” with him and left him “spitting blood”.

Still, I bet Paddington will be happy Marks & Spencer will soon be stocking the stuff.

P.S. You know, I’ve never tasted Marmite. Is it actually any good?


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?