Blog: McDonald’s drives thru cyberspace

Catherine Sleep | 12 April 2006

More and more companies are farming out their backend operations, and it’s not unusual to speak to a service representative in India when you phone your UK bank or insurance company these days. And very efficient they are too (mostly). But McDonald’s has taken outsourcing to a new level.

US customers ordering meals at drive-thru outlets may find themselves speaking not to a Real Live Person (remember them?) behind a perspex window, or even a disembodied voice originating from elsewhere in the building. No, they may be served by a McDonald’s employee sitting in a call centre many hundreds of miles away.

Web-based ordering systems relay information back to the restaurant outside of which the customer is sitting, saving seconds off each order, apparently. I kind of like it – and at least the call centre workers don’t have to spend the day surrounded by the smell of burgers.

The long-distance journey of a fastfood order


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?