Blog: McDonald’s drives thru cyberspace
Catherine Sleep | 12 April 2006
More and more companies are farming out their backend operations, and it’s not unusual to speak to a service representative in India when you phone your UK bank or insurance company these days. And very efficient they are too (mostly). But McDonald’s has taken outsourcing to a new level.
US customers ordering meals at drive-thru outlets may find themselves speaking not to a Real Live Person (remember them?) behind a perspex window, or even a disembodied voice originating from elsewhere in the building. No, they may be served by a McDonald’s employee sitting in a call centre many hundreds of miles away.
Web-based ordering systems relay information back to the restaurant outside of which the customer is sitting, saving seconds off each order, apparently. I kind of like it – and at least the call centre workers don’t have to spend the day surrounded by the smell of burgers.
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Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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