Blog: McWeight Watchers?
Katy Askew | 4 March 2010
Continuing with the obesity theme, a surprising development to come out of New Zealand is the announcement of a tie-up between Weight Watchers and unlikely bed-fellow McDonald's.
As part of the deal, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters. The dieting group has endorsed various items on McDonald's menu, including chicken nuggets and Filet-O-Fish.
Now, I'm not really a McDonald's aficionado, but I am assured that although Weight Watchers has pumped for the “healthier” white meat and fish options, healthy they aint. There are three grams of fat in each McNugget and 18 grammes of fat in a Fillet-O-Fish (which contains copious amounts of tartar sauce and processed cheese).
Now, call me cynical, but it seems pretty clear what this deal is all about – the famous 'golden arches' have found a golden opportunity to reach out to the abstinent.
As for Weight Watchers, shouldn't there be some concern that the move will devalue the Weight Watchers brand, which is reliant on the trust of dieters? Doesn't it seem a bit like Alcoholics Anonymous announcing a tie-up with Budweiser?
The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...
An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
- Wessanen's move for Spain's Biogran - analysis
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Burger King, Jollibee: foodservice focus, Nov 2016
- Whole Foods, Aldi, M&S - retail round-up, Nov 2016
- Verlinvest, China Resources invest in Oatly
- General Mills jobs to go in business revamp
- Hain Celestial appoints Nestle executive as US COO
- Chobani COO Burns to leave yogurt firm
- Nestle invests in Italian pizza production
- How Brands Are Making Our Food Healthier
- Confectionery North America (NAFTA) Industry Guide_2016
- Processed Snacks (Savory Snacks) Market in the United States - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Chocolate (Confectionery) Market in Belgium - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Global Dried Processed Food Market 2016-2020