McWeight Watchers?
By: Katy Humphries - 4 March 2010 17:53
Continuing with the obesity theme, a surprising development to come out of New Zealand is the announcement of a tie-up between Weight Watchers and unlikely bed-fellow McDonald's.
As part of the deal, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters. The dieting group has endorsed various items on McDonald's menu, including chicken nuggets and Filet-O-Fish.
Now, I'm not really a McDonald's aficionado, but I am assured that although Weight Watchers has pumped for the “healthier” white meat and fish options, healthy they aint. There are three grams of fat in each McNugget and 18 grammes of fat in a Fillet-O-Fish (which contains copious amounts of tartar sauce and processed cheese).
Now, call me cynical, but it seems pretty clear what this deal is all about – the famous 'golden arches' have found a golden opportunity to reach out to the abstinent.
As for Weight Watchers, shouldn't there be some concern that the move will devalue the Weight Watchers brand, which is reliant on the trust of dieters? Doesn't it seem a bit like Alcoholics Anonymous announcing a tie-up with Budweiser?
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