Blog: Mondelez's latest board appointment shows strategic importance of e-commerce
Dean Best | 10 December 2015
Mondelez International has made a number of moves in recent quarters that demonstrate the attention the snacks giant is giving to the digital sphere - and this week the Cadbury owner made another.
The company has appointed Nike executive Christiana Shi to its board of directors.
Shi holds the title of president, direct-to-consumer, at the sportswear group. In that position, Shi has "oversight" for Nike's stores, Mondelez said, before it tellingly added she also heads up global digital commerce, which includes all of the company's e-commerce businesses around the world.
"Christiana's intimate knowledge of digital commerce along with superior supply chain and cost management expertise for global consumer companies will be invaluable as we continue to reinvent our supply chain, drive down costs and accelerate our growth in key areas like e-commerce," Mondelez chairman and CEO Irene Rosenfeld said.
E-commerce is one of three areas (alongside health and what it calls "shifts in income distribution") on which Mondelez is focusing to drive sales.
In September, Mondelez chief growth officer Mark Clouse told analysts and investors the company believes there is a "$1bn opportunity" from e-commerce by 2020.
It will of course not be easy to fully capture that opportunity. But Clouse's comments demonstrated Mondelez has thought long and hard about how to try and get its top line moving, beyond just putting up prices or relying on the underlying growth of emerging markets (the latter of which the company had touted as key to its growth prospects when it was formed in 2012).
Shi's appointment underlines Mondelez's ambitions in e-commerce and competitors will be watching closely.
Frostkrone, the Germany-based supplier of frozen convenience food, is to get a new, private-equity majority shareholder, after French investment company Ardian sold its interest in the company to buy-...
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
- US food next wave on display at Winter Fancy Food
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- Does Kraft Heinz want to swallow Unilever whole?
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- Kerry's Scanlon to replace McCarthy as CEO
- Mondelez launches savoury snacks brand Vea