Blog: Morrisons has online launch in its sights

Michelle Russell | 15 January 2013

UK retailer Morrisons may be edging closer to its long-awaited launch into online grocery retail as news of the creation of a digital 'agency' is confirmed.

M Digital, the in-house operation, has been set up to handle the ecommerce launch, it has been reported, although a Morrisons spokesperson says it is to "ensure continuity of on-going digital projects it made sense to bring the Candi team in house". The on-going digital projects being "day-to-day website management", a spokesperson told just-food.

The 'agency' comprises around 10 staff who are understood to have joined the retailer under Transfer of Undertakings (Tupe) proceedings from Candi, a digital agency that held the Morrisons account, before its closure last year.

The news may come as little surprise to industry watchers, many of whom have observed as the retail group continues to weigh up the value of an online grocery offering as its rivals steam ahead with their competitive ecommerce platforms.

Morrisons does have an online presence and management has been keen to emphasise it has been active in developing its online capabilities by acquiring online clothing retailer Kiddicare, a stake in US-based Fresh Direct and launching a wine website.

But as of yet there is no online food offering. On the firm's third-quarter results call last week, CEO Dalton Philips hinted the group could be gearing up to enter the online grocery space and that it could even benefit from a "late mover advantage".

Conlumino analysts have warned this may not be the case given the grocer has been "excruciatingly slow" to respond to emerging consumer shopping trends in food and grocery, but this latest move by Morrisons may be a sign the retailer is finally ready to ride the online grocery wave.


BLOG

Amazon causing more waves in FMCG - without an announcement

The online retail behemoth is again causing chatter throughout the sector, this time amid speculation it is set to launch more private-label products. ...

BLOG

China's new e-commerce laws - confusion reigns

Talking with our readers, a common problem among them is their battle to keep tabs on the changes to regulations in China. And the recent moves Beijing has made to revamp its rules around e-commerce h...

BLOG

Is Chinese meat company WH Group eyeing US M&A?

Rumours Chinese pork giant WH Group is eyeing acquisitions, particularly in the US, have surfaced....

just-food homepage



Forgot your password?