Blog: Dean BestMuller milks promotions

Dean Best | 9 June 2010

Some interesting insights emerged from our most recent Promo Tracker - data used to monitor promotions in the UK grocery sector.

According to the stats, complied by mysupermarket-insights.co.uk, yoghurt brand Muller was once again the most-promoted food brand in the UK, with over 90% of SKUs on promotion in May.

Given the brand's positioning as a mass premium product, Muller's heavy use of promotions is somewhat surprising.

The same could be said for Danone's Actimel brand, second in May's list - after being second in April, too.

Click here for more on the latest just-food Promo Tracker.


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?