Blog: My funny valentine
Petah Marian | 9 February 2011
Sainsbury's will offer its Valentine's Day cucumber
In the lead up to Valentine's Day, just-food's email account has become bogged down with PRs attempting to find some tangential link between their product and the so called 'Hallmark Holiday'.
For those who feel their loved one would think chocolate and champagne are passé, Sainsbury's has launched a heart-shaped cucumber.
The retailer says the cucumber, "perfectly shaped once sliced" tastes as "fresh and as light as the common cucumber".
Sainsbury's goes as far to encourage customers to shop early as only a "limited number will be harvested".
Speaking about the launch, Sainsbury's spokesperson Elaine Young said: "Valentine's Day carries such an element of surprise we hope this year's fun love cucumber will get hearts racing, whether it's in a romantic packed lunch or a lovingly prepared salad."
Meanwhile, the Scottish Shellfish Marketing Group is expecting to see a significant boost in the sale of mussels, which managing director Stephen Cameron attributes to people seeing mussels as a "sexy dish". He adds that it is "quite an intimate experience to share a bowl of mussels that helps couples to relax and feel comfortable in each other's company".
However, Morrisons and The Co-operative Group have decided to keep it simple. Morrisons is offering deals on traditional gifts such as champagne and chocolate, while the Co-op is promoting its Eat In range.
I'll be holding out for one of these cupcakes from boutique baker Lily Vanilli. Well, either that or jewellery.
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...
Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....
- Focus: Nestle CEO plan to balance sales, earnings
- Does Kraft Heinz want to swallow Unilever whole?
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- Danone eyes efficiency, agility with new structure
- Kraft Heinz returns to organic growth, ups margins
- Danone sales dampened by Europe, China