Blog: Petah MarianMy funny valentine

Petah Marian | 9 February 2011

Sainsbury

Sainsbury's will offer its Valentine's Day cucumber

In the lead up to Valentine's Day, just-food's email account has become bogged down with PRs attempting to find some tangential link between their product and the so called 'Hallmark Holiday'.

For those who feel their loved one would think chocolate and champagne are passé, Sainsbury's has launched a heart-shaped cucumber.

The retailer says the cucumber, "perfectly shaped once sliced" tastes as "fresh and as light as the common cucumber".

Sainsbury's goes as far to encourage customers to shop early as only a "limited number will be harvested".

Speaking about the launch, Sainsbury's spokesperson Elaine Young said: "Valentine's Day carries such an element of surprise we hope this year's fun love cucumber will get hearts racing, whether it's in a romantic packed lunch or a lovingly prepared salad."

Meanwhile, the Scottish Shellfish Marketing Group is expecting to see a significant boost in the sale of mussels, which managing director Stephen Cameron attributes to people seeing mussels as a "sexy dish". He adds that it is "quite an intimate experience to share a bowl of mussels that helps couples to relax and feel comfortable in each other's company".

However, Morrisons and The Co-operative Group have decided to keep it simple. Morrisons is offering deals on traditional gifts such as champagne and chocolate, while the Co-op is promoting its Eat In range.

I'll be holding out for one of these cupcakes from boutique baker Lily Vanilli. Well, either that or jewellery.

 


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?