Blog: Naked chips

Catherine Sleep | 12 January 2005

An innovative potato crisp maker has got backs up by branding his new product Naked Crisps and using a saucy image on the packet.

Tyrrells boss William Chase has called his new crisps Naked Chips, in a bid to convey that the product is very natural. The good ladies who shop in Harvey Nicks don’t like it, apparently.

Actually, when I read the article hyperlinked below, the thing that struck me most was that Tyrrells was launched just three years ago. They’ve made a real impact in a highly competitive, mature marketplace and found a way to turn a struggling potato farm into a profitable business. Good on ’em.

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