Blog: Naked chips

Catherine Sleep | 12 January 2005

An innovative potato crisp maker has got backs up by branding his new product Naked Crisps and using a saucy image on the packet.

Tyrrells boss William Chase has called his new crisps Naked Chips, in a bid to convey that the product is very natural. The good ladies who shop in Harvey Nicks don’t like it, apparently.

Actually, when I read the article hyperlinked below, the thing that struck me most was that Tyrrells was launched just three years ago. They’ve made a real impact in a highly competitive, mature marketplace and found a way to turn a struggling potato farm into a profitable business. Good on ’em.

Easily upset


BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

BLOG

Are EU nations using Brexit to revisit country of origin labeling?

As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...

just-food homepage



Forgot your password?