Blog: Naked chips
Catherine Sleep | 12 January 2005
An innovative potato crisp maker has got backs up by branding his new product Naked Crisps and using a saucy image on the packet.
Tyrrells boss William Chase has called his new crisps Naked Chips, in a bid to convey that the product is very natural. The good ladies who shop in Harvey Nicks don’t like it, apparently.
Actually, when I read the article hyperlinked below, the thing that struck me most was that Tyrrells was launched just three years ago. They’ve made a real impact in a highly competitive, mature marketplace and found a way to turn a struggling potato farm into a profitable business. Good on ’em.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Who will buy Danone's Stonyfield business?
- Nestle Q1 update: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Tyson to buy burger-to-entree firm AdvancePierre
- Icelandic to sell Saucy Fish Co. owner Seachill