Blog: Nasty niffs

Catherine Sleep | 3 August 2004

It seems we Brits have managed to offend some of our fellow Europeans. Again. The London Underground system, AKA the Tube, ran a poster campaign requesting passengers kindly to refrain from eating smelly foods. The sound reason behind the campaign is that travelling on the Tube is already hot, crowded and smelly enough; why exacerbate the situation?

However, the bright spark who created the campaign came up with a poster showing a fat (are we still allowed to use that word?) Mediterranean-looking man surrounded by salamis and garlic – and this prompted an angry reaction from the Italian ambassador, among other dignitaries and commoners. So there you have it. You just can’t be too careful these days, can you?

Mind you, it really can be annoying when marketing bods in other countries pick out the very worst aspect of your national image and use it to represent you. Years ago, when I lived in France, I remember heading with excitement to my local Monoprix store, as it was having a ‘Semaine anglaise’, during which it would highlight British food products.

What was the flagship product they’d managed to come up with? Heinz Baked Beans. They’re fine, but Heinz is American for a start, and where were all the lovely fresh products? Where were Stilton and Cheddar? Where elderflower cordial? Where were pork pies and where, oh where, were crisps in a rich variety of flavours? I soon stomped out in disgust (although not before buying a few cans of beans, natch).

Salami stinker


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?