Blog: Dean BestNavigating the "digital explosion"

Dean Best | 18 October 2011

Data out today (18 October) claimed that online grocery sales in the UK are set to almost double in five years but manufacturers and retailers have much work to do to benefit from the market's apparent potential.

UK industry analysts IGD forecast that online grocery sales will hit GBP11.2bn in 2016, compared to the estimated sales this year of GBP5.9bn.

IGD chief executive Joanne Denney-Finch said a "digital explosion" is taking place in the UK, with online the fastest-growing channel in the country and more consumers set to shop online in the future.

However, almost half of all UK consumers that have bought groceries online are now lapsed and, at the IGD's Online Grocery Retailing Conference in London today, industry delegates were told what they could do to drive sales online.

Executives from Asda and The Co-operative Group to Google and Facebook discussed topics from the supply chain, the rise of mobile shopping and how social networks can help build brand awareness.

Online only accounts for 3.8% of grocery sales in the UK but, even in a channel still in very much in its early days compared to its traditional counterparts, the industry is keen to look to the technologies of the future. And the use of mobile was a key topic of discussion, with Ben Miller, head of shopper insight at the IGD, claiming the "real game-changer" for the sector "could already be in the palm of our hand".

More in-depth coverage will be on just-food tomorrow but, for news and views from the event, follow just_food and dean_best on Twitter.


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?