Blog: Nestle gives KitKat golden touch in Japan
Hannah Abdulla | 27 November 2015
Capitalising on Kit Kat's popularity in Japan, Nestle is rolling out a limited edition of gold-enveloped single Kit Kat Fingers.
Only 500 of the single gold leaf coated, dark chocolate bars are available to purchase in department stores from Tokyo to Sapporo and Fukoka, at a hefty pricepoint of JPY2,016 (US$16). The product is named Kit Kat Chocolatory Sublime Gold.
Nestle has in the past claimed its Kit Kat chocolate confectionery treat is "close to being a cult product" adding it is particularly valued by the Japanese.
It has found the product is widely gifted between Japanese citizens as a "message of good luck because the brand's name is similar to the Japanese phrase "Kitto-Katsu", which translates as "you will surely win".
Kit Kat's popularity in the country has seen Nestle unveil a number of variants and product extensions. Last year it unveiled the first mini Kit Kat that could be baked and has opened a retail boutique stocking exclusive varieties of Kit Kat. It has also teamed up with the Sanriku Railway to enable train travellers to use Kit Kat wrappers as tickets to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago.
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
China appears to have decided against introducing tighter rules governing the country's cross-border e-commerce channel....
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- General Mills sales woes continue - analysis
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Brazil giants JBS, BRF probed over alleged bribery