Blog: Dean BestNestle starts advertising push for Maggi in India

Dean Best | 1 September 2015

Maggi noodles are yet to return to shelves in India but Nestle has started to pave the way for the brand's comeback with a series of social media ads.

Using the hashtag #WeMissYouToo, the company has posted four adverts on YouTube, which you can see below.

Nestle has to conduct fresh tests on Maggi noodles under a judgment from the Bombay High Court handed down last month, which overruled the nationwide ban placed on the products by India's Food Safety and Standards Authority of India.

It is the first marketing activity on Maggi - which accounts for 23% of Nestle's sales in India - since claims over the content of the noodles first emerged in June.

Nestle is understood to have six weeks from the 13 August ruling to conduct the tests.

While the court's verdict was something of a boost for Nestle, the company is still facing a lawsuit from India's Department of Consumer Affairs.

"The Department has filed this class action suit on behalf of the large number of consumers of Maggi in the country against Nestle India on grounds of unfair trade practices, sale of defective goods and sale of goods to the public by selling Maggi Oats Noodles without product approval," the Department said last month.

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