Blog: New briefing on kids’ food
Catherine Sleep | 14 February 2005
While children’s buying power soars, food manufacturers are in danger of becoming stultified by the recent scrutiny of kids’ eating habits. Some are afraid of launching an ‘offensive’ product and are shying away from launching new products altogether. As a result, 2003 and 2004 saw NPD in the children’s food market drop sharply.
But inaction is not the answer, and those manufacturers who have seized the initiative are reaping the dividend in increased sales and parental recognition, which raises a key issue. With recipe reformulation to make kids’ products lower in fat, salt and sugar, food manufacturers have begun providing the wherewithal to eat more healthily, but they cannot provide the willpower to do so. This has to come from another source, be it parental guidance, government recommendation or school education.
A multi-pronged attack is needed. Manufacturers need to provide food that kids want to eat, and parents are happy to feed them. This month’s members-only management briefing examines the many contentious issues involved in the children’s food market – to find out more, click the hyperlink.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund