Blog: New briefing on kids’ food
Catherine Sleep | 14 February 2005
While children’s buying power soars, food manufacturers are in danger of becoming stultified by the recent scrutiny of kids’ eating habits. Some are afraid of launching an ‘offensive’ product and are shying away from launching new products altogether. As a result, 2003 and 2004 saw NPD in the children’s food market drop sharply.
But inaction is not the answer, and those manufacturers who have seized the initiative are reaping the dividend in increased sales and parental recognition, which raises a key issue. With recipe reformulation to make kids’ products lower in fat, salt and sugar, food manufacturers have begun providing the wherewithal to eat more healthily, but they cannot provide the willpower to do so. This has to come from another source, be it parental guidance, government recommendation or school education.
A multi-pronged attack is needed. Manufacturers need to provide food that kids want to eat, and parents are happy to feed them. This month’s members-only management briefing examines the many contentious issues involved in the children’s food market – to find out more, click the hyperlink.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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