Blog: New briefing on kids’ food
Catherine Sleep | 14 February 2005
While children’s buying power soars, food manufacturers are in danger of becoming stultified by the recent scrutiny of kids’ eating habits. Some are afraid of launching an ‘offensive’ product and are shying away from launching new products altogether. As a result, 2003 and 2004 saw NPD in the children’s food market drop sharply.
But inaction is not the answer, and those manufacturers who have seized the initiative are reaping the dividend in increased sales and parental recognition, which raises a key issue. With recipe reformulation to make kids’ products lower in fat, salt and sugar, food manufacturers have begun providing the wherewithal to eat more healthily, but they cannot provide the willpower to do so. This has to come from another source, be it parental guidance, government recommendation or school education.
A multi-pronged attack is needed. Manufacturers need to provide food that kids want to eat, and parents are happy to feed them. This month’s members-only management briefing examines the many contentious issues involved in the children’s food market – to find out more, click the hyperlink.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- PepsiCo sets 2025 nutrition, sustainability goals
- Nestle lowers outlook on "softer environment"
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- Farmers' groups slam Danone over non-GMO stance
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Packaged Food: Quarterly Statement Q3 2016
- Global Food Packaging: Innovating for Greater Convenience and Quality Image