Blog: No fat, no VAT

Catherine Sleep | 10 January 2006

A new fastfood chain has put its money where its mouth is and introduced the nutrition traffic light system advanced by the Food Standards Agency. Fresh Italy, which currently has just three branches but plans to open at least six more this year, takes into account fat (content and type), sugar, salt and calorie count in its green, amber and red symbols.

The chain is positioning itself firmly on a health platform, and to get the message across it is running a ‘No fat, no VAT’ promotion this month, when green and amber dishes are charged free of VAT. Neat idea.

Less transparent but doubtless appealing is the fact that, while cappuccino and latte retail at a very reasonable £1 per cup, espresso comes free. What, do they reckon customers need the quick energy boost they’re not getting from the low-sugar foods?

Fresh Italy


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?