Blog: No more ho ho ho
Catherine Sleep | 27 October 2005
The voice of the green giant will boom no more. Elmar ‘Len’ Dresslar, who has died aged 80, probably never imagined that he would forever best be known for three little words he boomed into a microphone in 1959: “Ho, ho, ho”. For Dresslar was the voice of the Jolly Green Giant that represented Green Giant vegetable products.
The Jolly Green Giant has been acknowledged by Advertising Age magazine as one of the three most recognizable American advertising icons of the 20th century — after Tony the Tiger and the Marlboro Man. It’s quite an icon to be associated with.
Little known fact: Dressler was also Snap in the Snap-Crackle-Pop Rice Krispies trio.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund