No more ho ho ho

By: Catherine Sleep - 27 October 2005 11:11

The voice of the green giant will boom no more. Elmar ‘Len’ Dresslar, who has died aged 80, probably never imagined that he would forever best be known for three little words he boomed into a microphone in 1959: “Ho, ho, ho”. For Dresslar was the voice of the Jolly Green Giant that represented Green Giant vegetable products.

The Jolly Green Giant has been acknowledged by Advertising Age magazine as one of the three most recognizable American advertising icons of the 20th century — after Tony the Tiger and the Marlboro Man. It’s quite an icon to be associated with.

Little known fact: Dressler was also Snap in the Snap-Crackle-Pop Rice Krispies trio.