Blog: No purple headed mountains after all

Catherine Sleep | 20 July 2004

You’ll remember me telling you last week about Kraft subsidiary Milka’s plans to illuminate Germany’s highest mountain in its trademark colour later this month. Well, it’s all off.

Kraft has yielded to pressure from environmental groups who had denounced the stunt as tasteless commercialisation of nature – even though it was only going to last 15 minutes, and despite the fact that it had been given the go-ahead by the Bavarian government. People power wins again – although I wonder how many people protested.

Kraft statement (in German)


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