Blog: Not such a smart move for Smarties
Catherine Sleep | 18 February 2005
Nestlé Rowntree has announced it is revamping the packaging of its perennial favourite, Smarties. Whatever next?
Smarties have long been sold in cardboard tubes, with different-coloured plastic lids. As a kid it was always very important to make sure you picked your favourite colour lid (green in my case) and then the really exciting part was taking off the lid to find out which letter was imprinted on the inside. Finding the first letter of your own name could really make my day (or even week – mine was an unexciting childhood, you really had to conjure up your own thrills in 1970s Devon).
Now it appears that Smarties will be sold in a hexagonal pack, with NO PLASTIC LID. Will the kids notice, or care? Maybe not, but a lot of nostalgic adults are up in arms (scroll down the linked page for their outraged comments).
Right, I’m off to buy a few packs now, for old times’ sake.
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- Why Danone is withdrawing Dumex from Vietnam
- Why May's Brexit comments give reason for optimism
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- General Mills profit falls as sales disappoint
- 2 Sisters chief Boparan buys Bernard Matthews
- Ireland unveils national plan to tackle obesity
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Global Food and Drinks Closures: Performance and Opportunities
- Fast Food Restaurants in the US - Industry Market Research Report