Blog: Not such a smart move for Smarties
Catherine Sleep | 18 February 2005
Nestlé Rowntree has announced it is revamping the packaging of its perennial favourite, Smarties. Whatever next?
Smarties have long been sold in cardboard tubes, with different-coloured plastic lids. As a kid it was always very important to make sure you picked your favourite colour lid (green in my case) and then the really exciting part was taking off the lid to find out which letter was imprinted on the inside. Finding the first letter of your own name could really make my day (or even week – mine was an unexciting childhood, you really had to conjure up your own thrills in 1970s Devon).
Now it appears that Smarties will be sold in a hexagonal pack, with NO PLASTIC LID. Will the kids notice, or care? Maybe not, but a lot of nostalgic adults are up in arms (scroll down the linked page for their outraged comments).
Right, I’m off to buy a few packs now, for old times’ sake.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Nestle Q1 update: four things to learn
- Interview: "Disruptive" snack brand Hippeas
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre
- PepsiCo affirms full-year target as Q1 hits mark