Blog: Dean BestNutrition whiplash? Give me a break

Dean Best | 1 November 2007

Nutrition whiplash. That, according to the American Meat Institute, is the sensation consumers will feel when they hear that what they eat can help determine whether or not they get cancer.

The report, from the World Cancer Research Fund, has provoked a fierce response from industry. Suggestions that consumers should cut down on red meat are dismissed as “extreme” and “alarmist”.

However, the media attention given to this report around the world should set alarm bells ringing among all the food industry. Instead of dismissing this study, industry should take it seriously and watch its impact on consumer behaviour with care.

Consumers are far from suffering “nutrition whiplash”. Consumers are taking more and more care over their health and, as we’re told continuously by the industry itself, “health and wellbeing” is the number one factor in food purchasing decisions right now.


The link between diet and cancer

The food industry braced itself for flak following the World Cancer Research Fund's (WCRF) report linking diet to cancer. However, did the scale of the report mean its message for consumers was lost? ...


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....

just-food homepage

Forgot your password?