Blog: Online boom
Catherine Sleep | 8 March 2006
A new survey shows that women are increasingly shunning the high street in favour of online shopping. “Why should this apply to women more than men?” I hear you ask. As a member of the demographic group in question, allow me to enlighten you.
A primary advantage to online shopping is that it lets you multitask, which for working mums is crucial. You can have washing in the machine, dinner in the oven and the baby asleep upstairs while you plug your shopping list into your computer. Okay, men juggle too, but for better or worse it's more often women when it comes to shopping.
Sometimes we want to hit the shops and see products first hand but more and more we're prepared to buy remotely. After all, if you have one hour to do the shopping, and it's mundane repeat purchases, and it's the end of a busy day... which would you rather do? Up and out to Tesco or lounge around with your laptop and a nice glass of red in front of Desperate Housewives? Bricks and mortar don’t stand a chance.
But it will only work if the website in question is robust and user-friendly, and more importantly the delivery and customer service must be as slick as the interface. Otherwise you just postpone the pain.
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