Blog: PepsiCo's tweet-to-eat vending machine
Hannah Abdulla | 3 September 2014
PepsiCo has installed a tweet-activated Walkers vending machine at bus stops in London
PepsiCo has devised a new way to connect with today's tech-savvy consumer - a Twitter-activated vending machine.
The latest iteration of the snacks giant's Do Us A Flavour campaign in the UK has seen the company build vending machines into bus stops in London.
PepsiCo's UK business devised the Do Us A Flavour campaign in 2009. Consumers are invited to come up with unusual flavours for its Walkers brand, with the general public voting for a winner. It has since been rolled out to markets including the US, Netherlands and Turkey.
This year in the UK, the voting includes consumers being able to sample the flavours - for free - at selected bus stops in London.
The bus shelters - two on Oxford Street and one on Clapham Junction - are active for two weeks. The machines respond to the @walkers_busstop handle in a tweet and reward the tweeter with one of the six crisp flavours competing for the crown.
Lee-Teng Chung, marketing manager at Walkers, said: "The Do Us A Flavour campaign has taken the nation by storm so we are delighted to offer the public the chance to try the new flavours in such an innovative way."
One tweeter called the advertising move "ingenious", with another tweeting "the changing face of social media - love it".
PepsiCo should be applauded for this novel mix of technology and social media. FMCG rivals will be watching with interest.
How can diet-related ill-health be tackled? How can the health and wellbeing of the population improve? Such a complex issue is often reduced to soundbites and brickbats, with industry in the firing l...
Dairy processors in Australia believe the agreement between Canberra and Beijing will make them more competitive in a key export market....
- Interview part 1: BRF CFO Augusto Ribeiro
- BRICs: The thinking behind Mondelez's Vietnam deal
- Comment: Why Gardein is Pinnacle's ideal fodder
- Deal or no deal: Should Danone buy Mead Johnson?
- Focus: Can BRF deliver aggressive growth?
- Kellogg trumps Abraaj bid for Bisco Misr
- Danone, General Mills, Chobani "mislead parents"
- Raisio buys UK, Ireland and Belgium Benecol ops
- Wrigley opposes Perfetti Van Melle "WTF" TM
- Dutch confirm second bird flu outbreak
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Dairy Product Production in China
- Energy Bars Market in Canada: Market Profile to 2017
- The Snackification of Breakfast
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report