Blog: Peterson leaves Kellogg after 20 years
Dean Best | 5 April 2011
Greg Peterson, the tall American who had spent 20 years at cereal giant Kellogg, has left the business, the company confirmed today (5 April).
Peterson had spent the last five years as MD of Kellogg's UK operations and it was in that role that just-food interviewed him back in August when the company - a constant target of health campaigners - announced plans to lower the sugar in its stable of Coco Pops products.
At the same time, Kellogg added to the Coco Pops stable with Choc N' Roll, a healthier product aimed at children.
The moves were welcomed by campaigners but were - to a degree - damned with faint praise, with the National Obesity Forum arguing that Kellogg should have cut the sugar in its cereals "years ago".
Peterson, however, took the criticism in his stride and dismissed another accusation - that Kellogg and its peers lobbied the European Parliament to vote against the imposition on traffic-light labels, which flag products high in salt and sugar.
An affable American, Peterson departs with Kellogg having had a tough few months in the UK, although the company stated he was always set to end his "UK assignment" in the first half of this year.
As in the US, Kellogg faced stiff competition in the UK last year and, in February, new Kellogg CEO John Bryant said the UK remained a "difficult" trading environment.
"The UK has gone through similar dynamics to the US," Bryant told analysts as Kellogg issued its 2010 results. "We broadly held our share in the [cereal] category, but it is a difficult environment. There is significant inflation in Europe, particularly around sugar."
He added: "We have got strong innovation and brand building but the first quarter is a tough cop for the UK and we expect better trends for the back part of the year. Europe is probably going to continue to be the most difficult operating environment for Kellogg this year."
Flemming Sundoe, the former head of Kellogg's business in the the Nordic region and Germany, has replaced Peterson on an interim basis. He now oversees a market that, while significant for Kellogg, remains a challenge.
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- What next for Bernard Matthews? - comment
- Interview: Mondelez eyes sweet success in China
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle revamps foodservice arm
- Aryzta FY profits fall
- Nestle close to finalising Garoto deal
- Nestle launches Nesquik Protein Plus for adults
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities