Blog: Ping a pizza

Catherine Sleep | 25 July 2006

Domino’s Pizza recently announced a robust rise in first half profits. No surprises there. What did interest me, however, was the news that e-commerce sales rose nearly 50% in the half-year to account for 12.3% of the company’s delivered sales in the UK.

It’s a funny old world. To me, it’s just so easy to pick up the phone if I want to order something as straightforward as a takeaway that I wouldn’t bother cranking up the computer. Unless it was already on, I suppose. Perhaps this news from Domino says as much about the prevalence of always-on Broadband as it does about personal preferences for communicating with local restaurants.

Goodness, what with MSN and SMS, soon we won’t actually have to talk to anyone. Ever again. Even the dabbawallas are at it, after all.

Cut out the chat


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