Blog: Dean BestPremier to get turnaround advice

Dean Best | 1 November 2011

Michael Clarke's first management reshuffle as Premier Foods chief executive has included the appointment of a member of the UK Institute for Turnaround.

Iwan Williams, a former McCormick & Co. and Coca-Cola Co. executive, is set to lead Premier's bakery business, which includes brands like Hovis and its loss-making own-label unit Brookes Avana.

Williams will join from financial consultants Ambre Partners. However, he is also a member of the UK Institute for Turnaround. The organisation says it is "dedicated to helping businesses achieve their potential in circumstances that may be difficult or where profound and radical change is required".

Clarke's reshuffle also sees the appointment of former Northern Foods executive Graham Hunter, who will lead Premier's grocery business. Both Williams and Hunter will report to Clarke in a new-look structure.

The changes mean Premier COO Tim Kelly will leave the company, a further indication that Clarke is making his mark at the UK's largest food manufacturer. However, such are the challenges at the company that, in the words of the Institute for Turnaround, more "profound and radical change" will be needed.


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