Blog: Dean BestPrice matters most, organic lovers

Dean Best | 29 October 2007

The organic sector is cock-a-hoop at the publication of an EU-backed study that claims organic food is healthier than conventional products.

The giddiness has even reached our trans-Atlantic cousins. North American trade body The Organic Trade Association reckons the study could be the “breakthrough” in convincing consumers about the merits of organic food.

I’m not so sure. Organic foodstuffs may be packed with antioxidants but they also pack a punch when it comes to the effect on your wallet.

And with retail executives cautious about the prospects for consumer spending in the months ahead, those in the organic sector would do well not to get too carried away.


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