Blog: PureCircle promotes sustainability benefit of stevia
Dean Best | 12 April 2012
Stevia suppliers - and the food and drink manufacturers using the sweetener - have been keen to tout the zero-calorie and natural properties of the ingredient. However, one leading supplier is seeking to emphasise what it sees as another benefit of the product.
PureCircle has today (12 April) released a white paper in which it claims that its "high purity stevia sweeteners" have lower carbon footprint and use less water than other sweeteners for which data is publicly available.
The company, which supplies stevia to customers including PepsiCo, said the carbon footprint of its stevia was 82% lower than other sweeteners. The water footprint of its version of the ingredient was 97% less, it said.
PureCircle said the footprints were conducted by Camco, an independent water and carbon footprint expert and peer-reviewed by Dr. Tim Hess of Cranfield University, UK and Zahir Lazcano, an independent consultant.
The data will be of interest to food and drink manufacturers looking not only to cut calories but also carbon.
"Control of our supply chain is the essential reason that we were able to fully measure our footprint and put initiatives in place to continuously improve as we scale," PureCircle vice president of global marketing and innovation Jason Hecker said. "We believe that focusing on sustainability is integral to the growth of stevia as the next mass volume natural sweetener."
Industry interest in stevia has tended to focus on the fact that it is a zero-calorie and natural sweetener. With consumers watching their weight and, in some countries, turning away from artificial ingredients, stevia is seen by some as having a lot of potential in a number of product formulations.
Click here for the latest just-food management briefing, published two weeks ago, which focused on an ingredient that has attracted a lot of attention in recent months.
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