Blog: PureCircle promotes sustainability benefit of stevia
Dean Best | 12 April 2012
Stevia suppliers - and the food and drink manufacturers using the sweetener - have been keen to tout the zero-calorie and natural properties of the ingredient. However, one leading supplier is seeking to emphasise what it sees as another benefit of the product.
PureCircle has today (12 April) released a white paper in which it claims that its "high purity stevia sweeteners" have lower carbon footprint and use less water than other sweeteners for which data is publicly available.
The company, which supplies stevia to customers including PepsiCo, said the carbon footprint of its stevia was 82% lower than other sweeteners. The water footprint of its version of the ingredient was 97% less, it said.
PureCircle said the footprints were conducted by Camco, an independent water and carbon footprint expert and peer-reviewed by Dr. Tim Hess of Cranfield University, UK and Zahir Lazcano, an independent consultant.
The data will be of interest to food and drink manufacturers looking not only to cut calories but also carbon.
"Control of our supply chain is the essential reason that we were able to fully measure our footprint and put initiatives in place to continuously improve as we scale," PureCircle vice president of global marketing and innovation Jason Hecker said. "We believe that focusing on sustainability is integral to the growth of stevia as the next mass volume natural sweetener."
Industry interest in stevia has tended to focus on the fact that it is a zero-calorie and natural sweetener. With consumers watching their weight and, in some countries, turning away from artificial ingredients, stevia is seen by some as having a lot of potential in a number of product formulations.
Click here for the latest just-food management briefing, published two weeks ago, which focused on an ingredient that has attracted a lot of attention in recent months.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- PepsiCo sets 2025 nutrition, sustainability goals
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- CP Foods invests in UK foodservice firm Foodfellas
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review