Blog: Quaker leaves Radcliffe standing
Catherine Sleep | 7 September 2004
Troubled UK marathon runner Paula Radcliffe is reported to have been dumped from a planned promotion campaign for US cereal maker Quaker Oats after she crashed out of both her Olympic races.
The slogan planned for the campaign was that the Oatso Simple cereal “helps you go the distance,” so one can see why Radcliffe suddenly doesn’t fit the bill quite so neatly as she did a month ago.
The Pepsi subsidiary is reported as stating that it had shelved the campaign before Radcliffe’s disastrous performance in Athens; a likely story.
Doubtless it will all be very different for double gold medal-winning sprinter Kelly Holmes as companies queue up to throw cash at the country’s most marketable new sporting hero. And good for her. She’s struggled financially for years; let her enjoy the fruits of her well-earned success.
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