Blog: Recession blues affecting kids, says Asda
Dean Best | 14 July 2009
Kids want less nowadays. That's the surprising conclusion of a survey from UK retail giant Asda, which says "pester power" is on the wane due to the downturn.
Some 1,000 parents and 600 children were interviewed by Asda and the company said the results showed that kids were becoming worried about the effect the recession was having on their parents.
Fourty-four per cent of kids say they are not asking for stuff "they don't really need", while more than half claim to be concerned about the downturn's impact on mum and dad.
Just 18% of parents thought little Janet and John were worried about the credit crunch.
Now, if UK kids really are taking more of an interest in the state of the economy, that concern, combined with financial lessons for kids in school, then, in the years to come, the country may not be so laden with debt.
However, children want stuff. It's in their DNA. And the parents among you will no doubt be preparing for a summer of: "Mum, can I have that?" "Ask your father." "Dad...."
One of my younger brothers turns 11 next week. And I can imagine the look on his face if I turn up with just a card and no pressie....
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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