Blog: Royal retail discussions...

Michelle Russell | 10 May 2010

Asda was lucky enough to be invited to royal headquarters this weekend for talks with Prince Charles, both sides have confirmed to just-food today (10 May).

Reports in the Sunday Telegraph suggested the discussions were centred around organic produce and a possible business deal between the royal and the UK retailer.

Of course the royal is no stranger to business deals with retailers. Last year Charles’ struggling organic food brand Duchy Originals was taken over by Waitrose.

However, a spokesperson for Asda told just-food that Charles did indeed meet with COO Andrew Clarke but that discussions were centred around sustainability only.

“Our COO was at the palace and talking about sustainability around fish and it was one of a series of meetings. The meeting had been planned for ages and it was to inform the prince about our sustainability initiatives, and what we are doing in terms of sustainability as it is something that is very important to Asda. It is something we will be doing in the future as well.”

Indeed, the meeting may well have come on the back of a survey carried out in November last year that ranked Asda the "least green" of the UK's major supermarkets, with its green rating slipping since 2008.

According to the annual mystery shopping exercise conducted by Consumer Focus, Asda achieved a D grade on its sustainability score card, dropping from a C in 2007.

The survey looked at a range of issues from environmentally friendly practices in-store - such as closed freezer doors or recycling facilities - to the availability of sustainable, seasonal or local products.


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