Blog: Dean BestRussia's sweet tooth

Dean Best | 26 July 2007

It seems Russia is full of chocolate lovers.

Just a week after Kraft Foods said it was boosting its ability to produce more chocolate for the Russian market, it has emerged that US rival Mars is planning to build another confectionery site in the country.

Like many – if not all – food and beverage companies, confectionery and chocolate makers are looking towards the world’s emerging markets for growth, as sales in the mature markets of the West slow.

And the world’s chocolate giants are seemingly looking to Russia, where chocolate sales are booming.

Last week, Kraft, the company behind Milka chocolate, told just-food that its chocolate sales leapt almost 18% in Russia last year. The investment in its production capacity is a sure sign of its confidence that the Russian love for chocolate will go from strength to strength.

While Mars has so far been coy on its plans for expansion in Russia, now seems to be the perfect time for the M&M’s and Snickers maker to invest.


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