Blog: Sainsbury reveals more of Fresh Kitchen in Twinterview
Petah Marian | 18 January 2011
Sainsbury's has revealed more detail around its new Fresh Kitchen concept
Sainsbury's revealed more detail around its new Fresh Kitchen concept in a 'Twinterview' today, that is, an interview held over the social media platform, Twitter.
The great thing about such formats as they allow you to be selective about what you answer, so unfortunately we weren't able to get any depth on the retailer's plans to roll out the concept beyond its Fleet street outlet.
When faced with questions about its plans, it said that "We've only been open four days and are not in a position to talk about future plans".
Some of those participating did wonder "what we're all doing here then if Sainsbury's can't talk about the future plans of Fresh Kitchen".
However, the retailer did reveal that it spoke to a "big cross-section of customers to understand their lunchtime needs", that the lunchtime market is worth over GBP13bn and that it will consider making office deliveries "if the demand is there".
The retailer added that the stores are a "stand-alone concept", which are different from its in-store cafe. It said the stores offer the reassurance of "our values and a clear distinction from our supermarkets".
The majority of food is prepared daily in-store and includes sandwiches, salads and hot food.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- PepsiCo sets 2025 nutrition, sustainability goals
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- CP Foods invests in UK foodservice firm Foodfellas
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review