Blog: Sainsbury's latest Brand Match ad hits UK screens

Michelle Russell | 12 September 2012

UK retailer Sainsbury's has launched its latest television advertisement for its Brand Match scheme that takes a swipe at rivals Asda and Tesco.

The advert, which will air this evening (12 September), is "strongly weighted towards reinforcing the message that customers won't pay more for branded goods at Sainsbury's than they would at Asda and Tesco", the retailer said.

The ad features a mother and daughter returning home from their weekly Sainsbury's shop and driving past both Asda and Tesco stores, before posting their Brand Match voucher - which compares the price of their shop against both chains - on their fridge.

"This is the next step in making sure that Brand Match is the most widely recognised and trusted price matching scheme by UK customers", said Sarah Warby, marketing director for Sainsbury's.


Food industry highlights Hallowe'en pumpkin waste

UK consumers are being urged to think of other ways to use their jack-o-lanterns and cut the millions of tonnes of pumpkin that is wasted at this time of year....


Lack of healthy options at UK attractions points to opportunity

A new report by the Soil Association has highlighted a lack of healthy lunch options at the cafes of some of the UK's most prestigious visitor attractions....


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....

just-food homepage

Forgot your password?