Blog: Hannah AbdullaSandwich maker looks to capitalise on Nestle's Hot Pockets switch

Hannah Abdulla | 22 August 2014

Better Bakery has taken advantage of Nestle

Better Bakery has taken advantage of Nestle's Hot Pockets plant closure announcement by launching its own recruitment campaign

They say one man's trash is another man's treasure. Earlier this month, Nestle announced it would be scrapping production of its Hot Pockets sandwiches at its plant in Chatsworth in California and would move it to another site, leaving 360 staff out in the cold.

But small-timer Better Bakery has used the opportunity to shout about its "rapid growth". The California-based heat-and-eat sandwich maker, which two years ago had less than 40 staff on its workforce, now employs 280 and is looking to add a further 40-50 to its team.

"We are growing rapidly and have a need for more people to join our team. When we heard Nestle was closing its Chatsworth Hot Pocket plant, and we immediately wanted to help and let them know we are hiring," said CEO Bryan Freeman.

The firm has used Nestle's announcement to launch its own recruitment campaign, going to the length of placing a mobile billboard in front of the closing Nestle plant, announcing it is "looking for hot prospects". On Monday it is conducting interviews - and handing out free Pretzel Melts in a bid to kick off its two new product lines, Skinny Melts and Breakfast Melts.

Sectors: Advertising & labelling, Snacks

Companies: Nestle

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

NEWS

Serbia launches domestic "quality" mark

Serbian meat producers will be the first to benefit from the launch of a food quality trademark, Srpski Kvalitet - Serbian quality in English - the first "national quality label" for the country....

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

NEWS

Yildiz eyes more categories for brands

Turkish food conglomerate Yildiz Holding has appointed Beanstalk as its brand extension agency for its McVitie's, Godiva, Flipz and Turtles brands in some of its key markets...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

just-food homepage



Forgot your password?