Blog: Sandwich maker looks to capitalise on Nestle's Hot Pockets switch
Hannah Abdulla | 22 August 2014
Better Bakery has taken advantage of Nestle's Hot Pockets plant closure announcement by launching its own recruitment campaign
They say one man's trash is another man's treasure. Earlier this month, Nestle announced it would be scrapping production of its Hot Pockets sandwiches at its plant in Chatsworth in California and would move it to another site, leaving 360 staff out in the cold.
But small-timer Better Bakery has used the opportunity to shout about its "rapid growth". The California-based heat-and-eat sandwich maker, which two years ago had less than 40 staff on its workforce, now employs 280 and is looking to add a further 40-50 to its team.
"We are growing rapidly and have a need for more people to join our team. When we heard Nestle was closing its Chatsworth Hot Pocket plant, and we immediately wanted to help and let them know we are hiring," said CEO Bryan Freeman.
The firm has used Nestle's announcement to launch its own recruitment campaign, going to the length of placing a mobile billboard in front of the closing Nestle plant, announcing it is "looking for hot prospects". On Monday it is conducting interviews - and handing out free Pretzel Melts in a bid to kick off its two new product lines, Skinny Melts and Breakfast Melts.
The UK's Serious Fraud Office has launched an investigation into the GBP263m (US$424.6m) black hole in Tesco's accounts, the retailer confirmed today (29 October)....
Mondelez International has rolled out mini Oreos in Thailand to meet local demand for "on-the-go snacks", the US food group said....
A mobile app that claims to be the "most comprehensive food-rating database available" to US consumers has raised the hackles of the country's food manufacturers....
New York-based food group Healthy Food Brands has entered into a licensing agreement that will see it begin to manufacture dried and freeze dried fruit under the Welch's brand....
Just weeks after announcing a purchasing tie-up in France with local rival Systeme U, Auchan has outlined an international agreement with Germany's Metro Group....
Tesco has reported a massive 92% drop in first half profits as the accounting fiasco continues to widen....
- On the money: Spreads, ice cream top Unilever woes
- Why data is key to shopper satisfaction
- Short-termism decides Chiquita's future
- Growth question hangs over refocused Premier
- Sustainability Watch: Roberto Ciati, Barilla
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Hershey lowers FY sales, earnings forecasts
- Mondelez evaluating Oreo production in Morocco
- Kerry rebrands Wall's microwave sausages