Blog: Dean BestSearching for innovation in ingredients

Dean Best | 15 November 2010

Off to Gatwick for a flight down to Madrid in preparation for this year's Health Ingredients Europe expo, which kicks off in Madrid tomorrow.

Health and wellness is a trend that has held firm despite the downturn. Consumers may at times prioritise value but they are more aware of what constitutes a good diet and are continuing to demand healthier products.

The threat of regulatory pressure from governments aware of the social and economic cost of obesity is a significant factor in manufacturers' moves to improve their product recipes but consumer demand also plays its part: shoppers are taking to low-salt and low-sugar offerings.

As such, manufacturers are demanding ever more of their ingredient suppliers. just-food is heading to Madrid to find out more about the demands on ingredient firms, the products they hope will win over their customers and the trends they see shaping health and wellness during the rest of the decade and beyond.



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