Blog: Secret seaweed
Catherine Sleep | 27 September 2005
You can lead a horse to water but you can’t make it drink, as the saying goes. Similarly, you can offer consumers all the healthy food in the world, but you can’t make them buy it. Or can you?
Just as parents sometimes disguise vegetables in their kids’ food to lure them into eating them despite their best intentions, scientists in Newcastle have found a way to make fastfood healthier by adding a high-fibre seaweed extract called alginate. The alginate has been found to strengthen the mucus lining the gut wall. It can inhibit digestion and slow the uptake of nutrients in the body, reported Sky News.
I like eating seaweed, although I have to admit I enjoy it most when it’s fried to a crisp as a side dish with a Chinese meal, which undoubtedly negates any health benefit it might provide. I imagine food manufacturers will make sure the extra ingredient doesn’t change the flavour, for those consumers who don’t like to be reminded they’re eating something healthy.
Nutrition by stealth, then. Is it the way forward?
ADDENDUM: I am reliably informed by a colleague who knows about such things that 'seaweed' in Chinese restaurants is generally, in fact, nothing of the kind. It's usually spring greens - hence the inverted commas. Oh well.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Have food promotions reached tipping point?
- Wessanen's move for Spain's Biogran - analysis
- ABF on Brexit, M&A and grocery - interview
- General Mills jobs to go in business revamp
- Japan's Nagatanien buys Chaucer Food Group
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Nestle unveils process to cut sugar by 40%