Blog: Sizzling stuff

Catherine Sleep | 4 July 2003

I received a press release today from those wacky folk over at Pot Noodle, telling me about The Sizzler, their latest, um, “tasty snack”. The Bestfoods subsidiary has worked hard to create a laddish image, and kicked off its press release by encouraging editors to spread the word that pigs are so WAY cool that their orgasms last for 30 minutes, dude! It also mentions that The Sizzler is suitable for vegetarians – why a veggie would want to eat one is beyond me, but fine.

Last August an advert for the Bombay Bad Boy Pot Noodle with the tagline “Hurt me, you slag” was withdrawn after 286 complaints about it were upheld, and rightly so. However, I grudgingly admire the way that Pot Noodle has found a way to make its sheer nastiness and lack of resemblance to the named ingredients its very selling point. Product honesty rules, OK!

Pot Noodle


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