Catherine Sleep | 2 March 2004
More brilliance from the world of confectionery branding. Remember when Snickers was called Marathon? I always thought the name Marathon was better, being redolent of sport, of endurance, stamina and health.
But no! Back in the 80s (I think), the name was ditched in favour of Snickers, which for me prompted images of kiddies sniggering in corners, possibly wearing brightly coloured sneakers. The power of a brand…
It seems we’ve now come full circle, as the marketing brains at Mars Inc. are launching the Snickers Marathon energy bar. It’s taken years of research, it seems.
Opal Fruit, anyone?
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
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