Catherine Sleep | 2 March 2004
More brilliance from the world of confectionery branding. Remember when Snickers was called Marathon? I always thought the name Marathon was better, being redolent of sport, of endurance, stamina and health.
But no! Back in the 80s (I think), the name was ditched in favour of Snickers, which for me prompted images of kiddies sniggering in corners, possibly wearing brightly coloured sneakers. The power of a brand…
It seems we’ve now come full circle, as the marketing brains at Mars Inc. are launching the Snickers Marathon energy bar. It’s taken years of research, it seems.
Opal Fruit, anyone?
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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