Blog: SPAM brings home the bacon

Catherine Sleep | 19 July 2006

Unlike dogs, brands are never too old, or indeed too derided, to be taught new tricks. Hormel’s SPAM luncheon meat is often the butt of jokes, yet it remains a profitable product and for some random reason massively popular in Hawaii. And now the product’s getting a little bit hip, a little bit dangerous and generally testing the boundaries with the launch of a variety with added bacon. You heard it here first.

The company suggests that “SPAM with Bacon will appeal to light users of SPAM by offering a new variety to try out, as well as bringing lapsed users back to the brand with something new and exciting on offer” Well maybe, or then again, maybe not. But in any case, you heard it here first. And well well, I just realised this is my third posting on SPAM in this blog. I really should be on commission.


BLOG

We wish you a merry Christmas

Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...

BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

just-food homepage



Forgot your password?