Blog: Dean BestSpud gets glamour touch

Dean Best | 1 September 2009

In an eyebrow-raising move, UK potato supplier Albert Bartlett has announced that it has signed up a “Hollywood actress” to front its campaign for Rooster Potatoes.

The just-food newsdesk took part in a guessing game. Was the actress Angelina Jolie?Jennifer Aniston? Charlize Theron?

No…It's Marcia Cross. (Who? - bemused ed)

Yes, the glamour lady of Wisteria Lane, Bree Hodge of Desperate Housewives.

Bree, known for her homemaking skills on the level of Martha Stewart, is also known for making gourmet meals and breakfast treats, including her pineapple bran muffins.

She will star in an “amusing” television ad to be aired from the first week in October.

Famed for her red hair, Cross stars alongside a typical pushy agent in a Los Angeles restaurant setting. In a bid to convince Marcia to front a campaign for the Rooster, the agent explains that “like her, the Rooster has great taste and is remarkably versatile”, demonstrating how it can be baked, mashed, roasted and fried.

He also points out that the Rooster is red, just like Marcia’s hair”.

“Most people will not expect to see Marcia appearing in a potato commercial, which will make her impact even greater, she will definitely bring a much needed touch of glamour to the fresh potato category,” said John Hicks, marketing manager for Albert Bartlett.

We in the just-food office agree with Hicks. Maybe the potato grower needs to think less glamour, more ‘Good Life’ and opt for someone along the lines of Felicity Kendal or Charlie Dimmock...


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?