Blog: Spud gets glamour touch
Dean Best | 1 September 2009
In an eyebrow-raising move, UK potato supplier Albert Bartlett has announced that it has signed up a “Hollywood actress” to front its campaign for Rooster Potatoes.
The just-food newsdesk took part in a guessing game. Was the actress Angelina Jolie?Jennifer Aniston? Charlize Theron?
No…It's Marcia Cross. (Who? - bemused ed)
Yes, the glamour lady of Wisteria Lane, Bree Hodge of Desperate Housewives.
Bree, known for her homemaking skills on the level of Martha Stewart, is also known for making gourmet meals and breakfast treats, including her pineapple bran muffins.
She will star in an “amusing” television ad to be aired from the first week in October.
Famed for her red hair, Cross stars alongside a typical pushy agent in a Los Angeles restaurant setting. In a bid to convince Marcia to front a campaign for the Rooster, the agent explains that “like her, the Rooster has great taste and is remarkably versatile”, demonstrating how it can be baked, mashed, roasted and fried.
He also points out that the Rooster is red, just like Marcia’s hair”.
“Most people will not expect to see Marcia appearing in a potato commercial, which will make her impact even greater, she will definitely bring a much needed touch of glamour to the fresh potato category,” said John Hicks, marketing manager for Albert Bartlett.
We in the just-food office agree with Hicks. Maybe the potato grower needs to think less glamour, more ‘Good Life’ and opt for someone along the lines of Felicity Kendal or Charlie Dimmock...
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