Blog: Spuds fight back

Catherine Sleep | 10 July 2003

Potato producers have launched a £1m campaign to combat the damage done to their product’s image by low-carbohydrate diets such as that devised by the late Dr Robert Atkins MD. Adherents to the extremely popular Atkins diet are allowed to eat unlimited meat, eggs, fish and shellfish but can only have small amounts of carbohydrates, such as bread, potatoes and pasta.

All too frequently served in their least healthy guise, as crisps or fries, potatoes risk becoming synonymous with junk food, so the British Potato Council has set out to remind consumers about their potential health benefits. After all, a medium jacket potato is virtually fat free, contains little salt and no cholesterol and provides significant quantities of several key vitamins. We just have to resist piling grated cheese on top, I guess.

British Potato Council


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