Blog: Stay away from the cookies!

Catherine Sleep | 6 December 2006

The California Milk Processor Board has had its knuckles rapped over a campaign that placed cookie-scented strips on bus shelter bills promoting milk. The aroma was part of its “Got Milk?” ad campaign and drew national attention as it was the first time scented outdoor advertising had been used in the US.

The aroma triggered protest from activists who complained it could trigger asthma attacks and allergic reactions from people waiting at bus stops, so before the first day of the campaign was out, the Municipal Transport Agency had asked for it to be discontinued, even though the scented strips use no chemicals.

I think it’s probably for the best, but what do you think? Killjoy or public health protection measure?

Victory for the scent-sensitive


BLOG

Will Amazon Go be retail "game-changer"?

Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...

BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

just-food homepage



Forgot your password?