Blog: Stay away from the cookies!

Catherine Sleep | 6 December 2006

The California Milk Processor Board has had its knuckles rapped over a campaign that placed cookie-scented strips on bus shelter bills promoting milk. The aroma was part of its “Got Milk?” ad campaign and drew national attention as it was the first time scented outdoor advertising had been used in the US.

The aroma triggered protest from activists who complained it could trigger asthma attacks and allergic reactions from people waiting at bus stops, so before the first day of the campaign was out, the Municipal Transport Agency had asked for it to be discontinued, even though the scented strips use no chemicals.

I think it’s probably for the best, but what do you think? Killjoy or public health protection measure?

Victory for the scent-sensitive


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?