Blog: Dean BestSteady as she goes for SIAL

Dean Best | 14 May 2010

just-food's week immersed in French food culminated today (14 May) with a press briefing in London by the organisers of some of the largest industry exhibitions in the country - including SIAL.

Food manufacturers from France, Europe and around the world are set to head to Paris in October for the latest SIAL exhibition, which is held every two years in the French capital.

SIAL was last held in the immediate aftermath of the collapse of Lehman Brothers and the start of the worldwide financial crisis but, as we reported back then, attendees were determined to ride out the storm.

The turmoil presented worldwide business with some of the worst conditions in generations and, although food has been relatively sheltered from some of the most severe impacts, many in the industry have faced tough decisions to re-shape their businesses to the new economic landscape.

For some, exhibiting at a trade show is something that needs to be re-considered in times of economic turmoil.

Next week, London will welcome the world's wine industry for the annual London International Wine Fair - and sister spirits show Distil - and the exhibitions will have some notable absentees, including E&J Gallo, Constellation Brands and Diageo.

In November, the Food Ingredients Europe show in Frankfurt did not succeed in attracting some regular exhibitors, including Arla Foods and Danisco.

Speaking today to those leading SIAL, one of the world's largest food industry shows, it is too early to say whether there will also be leading names missing from the event's exhibitor list.

Dorothee Gricourt, promotion and communications director for SIAL, said exhibitors still had weeks to apply and insisted the organisers would know the exact make-up of its exhibitors later this summer.

However, Gricourt said SIAL expects its exhibitor numbers to stay "stable" at around 5,500, although organisers expect to continue to attract companies and visitors from all over the world.

All will be revealed in five months time when just-food takes another trip on the Eurostar to test the temperature of the French food sector - and the export ambitions of food makers the world over - at SIAL.






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