Blog: Stirring coffee campaign
Catherine Sleep | 30 March 2006
I’ve defended Starbucks in the past, and I’d far rather have them on the high street than not. But they do get a bashing from anti-globalisation activists, do they not?
Take a look at this campaign in New Zealand, where there are still many independent coffee houses that vie for trade alongside the mighty ’Bucks. Direct marketing agency Draft New Zealand created an innovative guerrilla campaign for an Auckland coffee chain which centred on giant branded litter bins that looked like coffee cups, and placed them outside rival chains. The campaign has panache.
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