Blog: Hannah AbdullaStores putting up a good fight versus online

Hannah Abdulla | 23 June 2014

Traditional brick and mortar grocery channels can breathe a sigh of relief on news that they are still 'wanted' and are winning in terms of basket size.

According to a survey by eDigitalResearch, 29% of respondents found they made fewer impulse purchases online than they did in store while 7% said they purchased more "additional impulse buys" online than they did in store.

They do say don't do a supermarket shop on an empty stomach - how likely are you to buy foods you don't actually need when you're online? And the glitz of all the "rollback" and "price-cut" labels on supermarket shelves just don't have the same impact online.

But online's share in the FMCG market is growing. Kantar Worldpanel's most recent research reveals ecommerce will account for US$53bn of global FMCG sales by 2016 - an increase of US$17bn (47%) on the current $36bn.

But traditional stores don't need to worry about it taking over assures global shopper and retail director at Kantar Worldpanel Stephane Roger.

"One of the main concerns for FMCG players, is that ecommerce will take spend away from physical channels. However, this is also one of the biggest misconceptions. Having an online offer helps retailers to secure additional revenue rather than cannibalising existing spend in brick and mortar stores."

At present it appears both formats are winning for one reason or another: online for convenience and speed, and physical for the appeal, offers and the lack of a delivery charge.

As Brick Meets Click analyst Bill Bishop says: "We have yet to appreciate all the shopping occasions that make it easier to buy in store and similarly with online purchasing, such as picking up different deals."

 

Sectors: Multichannel

BLOG

Japan's Itochu in another agrifood deal

Almost a year after buying Dole Food Co.'s international packaged food and Asian fresh businesses, Japanese trading house Itochu Corp. has looked again to the wider agrifood sector to diversify its bu...

BLOG

Food company interest in M&A to continue to climb - EY

There has been an increase in M&A among companies in the food sector in recent months - and management consultants at EY expect to the trend to continue....

BLOG

Could proxy fight hit PepsiCo?

Nelson Peltz is not letting go. The US billionaire investor is continuing in his quest to get PepsiCo to split in two - and has reportedly suggested a proxy battle with the company could be on the hor...

NEWS

Editor's choice: the highlights on just-food last week

Two key themes were once again in evidence on our pages this week: the importance of securing the supply chain in a world where commodities are becoming more hotly contested and the task of leveraging...

BLOG

Bitesize: just-food's new SME interview section

just-food has launched a section on its website dedicated to interviewing internationally-ambitious small- and medium-sized enterprises. ...

just-food homepage



Forgot your password?