Blog: 'Supermarket Guru' Lempert gives verdict on NPD in 2010
Dean Best | 14 December 2010
Phil Lempert, the US food industry commentator known as the 'Supermarket Guru', has published his "hits" and "misses" of the new products launched Stateside this year.
Based on a 100 point scale, products scoring an 85 or above are considered a "Hit" and those scoring 75 and below are a "Miss".
Lempert awarded his highest score - 97 - to a European-style, organic cinnamon and whole milk yoghurt made by family-owned Straus Family Creamery.
"The cinnamon is not overpowering and complements the tangy yoghurt flavor. Although it has billions of good bacteria with live and active cultures, it's the taste that makes it a hit. However, due to the 24 grams of sugars in one cup, we couldn't give it a perfect score," Lempert said.
However, Lempert's "Misses" were led by Nassau Candy's Not Just Cereal Milk Chocolate Fruity Flavored O's, which he awarded a score of 57.
"Sold in Wal-Mart, this cereal is a mixture of chocolate and Fruit Loops without any taste," Lempert said. "In addition, a 1.58 ounce serving has 27 grams of sugar, 220 calories and 90 milligrams of sodium. What a way to start the day…not!"
You can find the complete lists covering Lempert's top ten "Hits" and "Misses" of 2010 here.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Nestle Q1 update: four things to learn
- Interview: "Disruptive" snack brand Hippeas
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre
- PepsiCo affirms full-year target as Q1 hits mark