Blog: Dean Best'Supermarket Guru' Lempert gives verdict on NPD in 2010

Dean Best | 14 December 2010

Phil Lempert, the US food industry commentator known as the 'Supermarket Guru', has published his "hits" and "misses" of the new products launched Stateside this year.

Based on a 100 point scale, products scoring an 85 or above are considered a "Hit" and those scoring 75 and below are a "Miss".

Lempert awarded his highest score - 97 - to a European-style, organic cinnamon and whole milk yoghurt made by family-owned Straus Family Creamery.

"The cinnamon is not overpowering and complements the tangy yoghurt flavor. Although it has billions of good bacteria with live and active cultures, it's the taste that makes it a hit. However, due to the 24 grams of sugars in one cup, we couldn't give it a perfect score," Lempert said.

However, Lempert's "Misses" were led by Nassau Candy's Not Just Cereal Milk Chocolate Fruity Flavored O's, which he awarded a score of 57.

"Sold in Wal-Mart, this cereal is a mixture of chocolate and Fruit Loops without any taste," Lempert said. "In addition, a 1.58 ounce serving has 27 grams of sugar, 220 calories and 90 milligrams of sodium. What a way to start the day…not!"

You can find the complete lists covering Lempert's top ten "Hits" and "Misses" of 2010 here.


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