Blog: Supersize me (but only for a week)
Catherine Sleep | 14 July 2004
Doubtless inspired by Morgan Spurlock’s 30-day blowout on McDonald’s food, British journalist Tim Adams decided to repeat the experiment. He tweaked it a little to include several other brands of fastfood, notably Burger King, Wendy’s, KFC and Wimpy. What was more relevant to the experiment, however, was that with typical British understatement he restricted the experiment to a week.
After day one, Adams wrote in an article for the Observer Food Monthly that while he wouldn’t go so far as to say “I’m lovin’ it,” he was certainly “findin’ it not too bad”. How long would that last?
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
- Interview: Mondelez's outlook for China
- Interview: Mondelez eyes sweet success in China
- General Mills on Q1, innovation, margins
- How food companies involve staff in sustainability
- What next for Bernard Matthews? - comment
- Ireland unveils national plan to tackle obesity
- Aryzta FY profits fall
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle close to finalising Garoto deal
- Aryzta appoints Gary McGann as chairman
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities